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Oh So Simple To Fix Someone Else’s Business Bloopers
Isn’t it easy to fix someone else’s business bloopers? We can be oblivious to our own blind spots, but we can sure tell others how to improve.
Build a List; Rule the World
Back in the 80’s and 90’s, keeping a customer database was “optional.” (Well, not to me. As a mailing list broker, I always thought it was mandatory.) Now? All three of the top marketing media–email, web, direct mail–are entirely list driven.
List building has become a coveted marketing discipline. The number of new names added to your list in the past week, month and year, is an important KPI. Whoever has the most names wins. With a passionate following of buyers and inquirers, you can reduce your marketing expenses with email and target niche and micro-niche markets with relevant offers to increase revenue.
Are Networking Events Worth It?
Are networking events worth it? Have introductions you’ve leveraged or sales you’ve made from networking (assuming you’ve made any) worth the gasoline and time drain–regardless of time of day? And if everyone shows up looking for the best watering hole, are there any fish in the pond?
Recession Woes? More Business Is Right Under Your Nose!!
Whether we're in a recession or not, getting more sales and referrals is not optional if you own a business. Smart business owners use inexpensive tools like a customer database and automated email marketing service to keep in touch so no customer gets left behind.
HOW TO BECOME THE PERFECT SALESPERSON...9 Easy Steps!
After 90 days of working this plan, selling is easier. Customers start calling you, and prospects take your calls. Congratulations, you just became the perfect salesperson...with a little help from new technology and an automated selling process.
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