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Katrina Sawa's Articles in Business

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Secrets for Holiday Promotions & Gifting Is your business holiday friendly? Do you get busier during the holidays or are you slower due to the fact that people are not interested in purchasing your products and/or services at this time of year. Top 10 JumpStart Your Marketing Checklist for Small Business Owners & Entrepreneurs The following 10 items are what I consider a good small business start up checklist. If you are in business or thinking about getting into business, you will want to ensure you have or are working on all of these things constantly What does your Marketing Funnel look like? A Marketing Funnel is wide open on the top and much smaller at the bottom. At the top of the funnel is where you want to get as MANY prospects in as possible. At the bottom of the funnel is your HIGHEST PRICED service or product. And in the middle are in-between levels of services/products and prices. Do you need a Swift Kick in the Butt to do your Follow Up? How are you following up with your leads, prospects, referrals, clients, contacts and power partners? This article will help you tackle that problem quickly. Volunteering or giving to charity to Boost Your Biz Volunteering for non-profit events is one thing I really love to do. One reason is because I'm not yet in a position of extreme wealth in order to give a ton of cash donations which many organizations of course need. So, instead I volunteer my time because while that is still very precious to me, it's what I have to give and I fully believe in giving to others. 15 Ways to Improve Your Closing Ratios and Sales Presentations It is not enough to do launching effective marketing campaigns to obtain new customers and to continually market to your existing database for more referrals and repeat business. In addition, you must be able to ask for and close the sale. Otherwise, it is a waste of time and money! The 9 Things You Will Want to Include in Your Email Newsletters You probably get numerous newsletters across your desk each month. How many of those do you really read? I am sure that you scan certain newsletters for valuable information, while you just toss others. Then, of course, there those like mine (chuckle), which you read every last word of. How to Establish Yourself as an Expert Establishing yourself as an Expert in your field is a great way to get added exposure, publicity and credibility for you and your business which will ultimately bring you more sales and more money!! 5 Tips on How to Manage Your Direct Mail Campaigns Now that you have gathered some great tips on creating effective marketing materials, such as the perfect promotional flyer, you may be wondering how to print and/or mail those materials. Below are 5 tips that you can follow to manage your direct-mail campaign efficiently. Avoid These 10 Design Disasters When Creating Your Business' Marketing Materials Have you ever noticed how many articles there are relating to creating your own marketing materials? These articles concentrate on areas a business owner "should do," offering such clever advice as "know your audience". This is not bad advice. However, you should also know what not to do. How to Know Which Form of Advertising Will Work for Your Business Are you spending a large portion of your budget advertising in The Yellow Pages, or another medium? Have you ever wondered if these types of advertising truly worked? Unless you are the type of company that gets called in an emergency such as a plumber, dentist or electrician then The Yellow Pages may not be the best investment of your advertising dollars. What are your other advertising options? How Does Your Direct Mail Pull? Plan your mailings annually along with your sales, workshops and promotions. If done correctly your message will flow with your brand, get a clear message across to your audience, and it will make them take action. Speaking at Events to Boost your Biz Speaking at events about your business can help establish yourself as an expert in your industry. Here are a few tips to help you get your game plan together and start speaking at some of your local business events. Market Research Strategies for Small Businesses Market Research could be the single most important thing a new business does prior to formulating their business plan, location or marketing strategy. Market Research will help you make informed decisions about your business. Top 10 Tips to Make the Most of Your Marketing Dollar$ Easy and least expensive tips to make the most use of your marketing budget for small business owners and entrepreneurs. What you may not know about SPAM Did you know that each time you dump or move someone's email from your inbox to your 'spam box' that YOU'VE JUST REPORTED THEM AS A SPAMMER? Learn how can you get rid of unwanted email instead of moving it to your junk mail folder. How to Cold Call The Right Way to Build Your Small Business If you really want to cold call then you'll want to make sure you take some time to develop a good script to grab their attention and get to the point in the first sentence or question. Practice your script on friends and colleagues, role play. When you do start to use it, try it out on the coldest leads you have not the hot ones, save them for when you have more practice or you may blow some big opportunities. What To Do During Slow Months What can you do for your business when the clients are knocking down your door? How can you learn new skills to improve your business and get more clients? 5 Questions to Consider for FREE or Low-Cost Publicity Getting free publicity can be easier to get than you think. Free publicity is as easy as volunteering, partnering with your local chamber or making donations. Do You Feel Like You're Running on a Hampster Wheel and You Don't Know How or Can't Get Off? It's hard to figure out how and what to outsource at first because you think you are the only one that can do certain things. Once you do this you will be able to step off that hampster wheel more often than not and you will have so much more free time. 2 Easy Ways to Increase Your Revenue Two great ways to increase profits for your business are simpler than you think. How to Create a Memorable Leave Behind or Handout for Your Networking Networking is the best way to meet new people and build those relationships that turn into repeat sales and referrals. Now the question is - What do you bring, pass out or display when you network besides business cards. What else can you pass out that will be memorable or useful for the people you meet?

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