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New Market Entry Strategy
This is a step-by-step guide on planning a New Market Entry. It consists of 2 parts: Analytics and Implementation and draws your attention to the factors not present in your standard local marketing plan, such as: country risk analysis, unfair competition, stakeholder management on government level, etc. Special attention is devoted to Exit strategy in case things are not going according to plan. These are the basics of International Marketing you must know before expanding your business overseas.
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