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Harnessing the Power of Email Marketing tool..
I'll keep it as simple as I can - A PRACTICAL TOOL.
First, I'd like you to consider these four facts:
* A DIRECT MAIL PIECE costs about 50-cents in postage alone. (And then you have to factor in paper and printing costs).
* A PHONE CALL can cost just as much - or more - than a direct mail piece.
* A PHONE CALL wastes time (and time is money) because you'll spend precious minutes - sometimes hours or days - trying to contact the right person.
* A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money.
Depressing? Not at all. After you read today's "Ins
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