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Do customer loyalty schemes really benefit their members?
Customer loyalty schemes are now a commodity, with every major retailer, airline and hotel chain offering schemes to their customers. But are the benefits they offer of any use to their members?
Consumer reward schemes: are they really worth it?
Nowadays you'd be hard pressed to find a big business that doesn't offer some form of reward scheme for loyal customers. But are these schemes really worth signing up for and do they really save you money?
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