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Mike Smith's Articles in SEO

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  • Online Reputation Management.
    This article gives information about Online Reputation Management and provides steps to perform a successful online reputation management.
  • Tips and Tricks to Capitalize on Local Searches
    Using local searches can be an excellent way to reap the advantages of better ranking through search engine optimization. Statistics say that an average 30 to 40 percent of the searches are local and the search results displayed by the search engines are also local in nature.
  • Creating a Social Media Campaign
    A social media campaign can be very effective in attracting brand ambassadors as well as potential customers towards your business. The online world is full of opportunities and possibilities and it is for you to make the most of your social media campaign and turn maximum clicks to conversions.
  • Using Frequent Blog Posts to Drive Traffic to your Website
    The emergence of blogging has proved to be an effective content based search engine optimization (SEO) technique. Effective blogging works wonder for websites by driving heavy traffic, increasing exposure and creating social media impact.
  • Email marketing vs. social media
    Along with emails and chats, several other online communication modes have evolved along with social networking sites. The emergence of the social media has opened multiple avenues where people can reach out to their target audience and interact with them.
  • How to maximize your PPC impressions
    Pay per click advertisement is the latest tool that has spread its wing very rapidly across the online market, especially for a specific section of the internet audience.
  • Web Designing Tips for SEO
    SEO is emerging as one of the vital components of web designing services. This article enlists a few effective web designing tips from an SEO perspective.
  • SEO in 2009 – What’s New
    This article explains what online marketers need to consider while changing their focus for SEO in the year 2009.
  • Setting up Right Goals in Analytics
    Google Analytics helps web developers and online marketing professionals in search engine optimization. This article explores setting up goals in Analytics.
  • Tips on how to get your PPC ads on the first page of the Google
    Pay per click advertising which is considered to be a good paid search marketing technique, targets huge number of audience and ad network through keyword bids. This article focuses on tips on how to get PPC ads on the first page of Google.
  • Importance of Social Book Marking
    Back links and Traffic generated using social book marking ensures better search engine rankings and hence social book marking has become an excellent tool for online marketing.
  • Social Media Marketing in 2009
    Word of mouth is the strategy behind marketing on social media. 2008 saw much hype over the emergence of this new form of marketing and now that the dust has settled, it is time to come to terms with the challenges of social media marketing.
  • Social Media Optimisation v/s Social Media Marketing
    Social Media Marketing (SMM) and (SMO) are two new catch phrases that have appeared across web marketing sites over the last year. These seemingly interchangeable terms are used to define marketing through social media and social networking sites.
  • Importance of Social BookMarking
    Back links and Traffic generated using social book marking ensures better search engine rankings and hence social bookmarking has become an excellent tool for online marketing.
  • Web Feed strategies for PPC advertisers
    A feed delivers content, often subscribed to on the web, in the form of headlines, summaries or articles. The advantage is twofold – first it extends exposure to new content on a website and second it reminds visitors to return.
  • Creating effective SEO content
    Creating effective SEO content is an important part of Search Engine Optimization for a website. This article enlists the key aspects of content that distinguish the top results on the search engine rankings’ page from the rest of the web.
  • Tips to Boost Site Crawl Rate
    An effective search engine optimization service understands the challenge of inviting a crawler to visit and index the website, since it is impossible to force a crawler to visit a website. This article gives tips on how to achieve this.
  • Important Landing Page Tips
    A carefully constructed landing page can and will have a positive impact on a website’s conversion rate and the ROI (return on investment). This article enlists a few important landing page tips that can make a huge difference to a pay per click campaign.
  • Google Chrome – Changing Face of SEO
    This article provides information on how Google's latest offering, Google Chrome browser is changing the face of SEO.
  • Search Engine Optimization (SEO) – Best Strategy in Economic Crisis
    This article provides information on why Search Engine Optimization (SEO) can be considered as one of the best internet marketing strategies in times of an economic crisis.
  • Importance of Domain Names in SEO
    This article highlights the role of domain names in SEO & Internet Marketing.
  • Pay Per Click vs Search Engine Optimization
    Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising are the two leading strategies for attracting highly targeted traffic to your website.While industry experts argue that SEO earns more ROI than PPC, it does not mean that PPC is not useful or preferable.when is a PPC campaign preferred over an SEO campaign?
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