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While tricks are numerous but if you are asked to find variation between two people selling the same product then you will locate pricing strategy to be the only familiar difference between the two. The 'Few cents More' tactic It's not that you ought to reduce the cost to attract shopper but playing with the psychology of people can work miracle. In spite of setting the auction’s initial offer, if you offer the same product with few bugs added to its projected auction bid & with a message displayed 'Buy it now' then some fraction of people, who had been longing for the product would consider it to be an opportunity to get the product surely without taking chance in bidding & losing. They actually don't mind paying extra to get what they long for. The 'One Dollar Less' tactic This is simple, but requires a close eye on your opponent. The moment they launch a 'Buy it Now' auction for the item you cover, launch your auction for the same item with price tag 1 dollar less than theirs. Any hunt for the product would bring both the results together & you'll retain higher probability for your '1 dollar less' price tag. The 'Free Shipping' tactic Buyers really hate paying for shipping. You can easily integrate the 'free shipping' tag after adding the transportation cost into the main price. You would be shocked to know how buyers choose to pay the final price (including shipping) for the 'free-shipping' tag, instead of having shipping charges extra. Again the psychological factor, they pay the same final cost at the end, but feel good that they did not pay an unnecessary extra charges for Internet shopping as transportation fees.
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