What The Heck Is Multivariate Testing?

Multivariate testing is a collection of procedures that involve observation and analysis of more than one variable.

In the case of internet marketing, this would be the process of testing multiple parts of a web page or website or testing various advertising campaigns to see which combination is providing the best click through rates and conversions.

Multivariate testing is not to be confused with split testing or A/B testing. With A/B testing there are only two variations i.e.: two separate ad campaigns whereas with multivariate testing includes a number of variables.

To maximize the response of a sales page or squeeze page, most marketers utilize the multivariate testing method. This determines which variation of a website out performs the other. In addition, multivariate testing can also be utilized to maximize your Adsense revenue with color changes, ad placement and many other factors.

Multivariate testing is very time consuming because one thing at a time is changed and the results are then recorded. This is the reason so many internet marketers prefer to utilize specialized software to perform this method of testing.

Marketers will use this type of system to rotate various versions of a page vigorously then the statistics are then recorded. In addition, the software can be used to rotate the most successful version the majority of the time and the alternate version is used for testing purposes.

Another way that this method helps is to ensure that the correct traffic method is being used at the correct time. In other words, since traffic sources are very dependant on time of day and other factors that cause people to react, this method is useful to ensure utilization of the ad or website is used at the appropriate time.

The best software will track your visitors and either deliver the same content or change the content they see depending on their reaction on the first visit.

Google Adwords is now utilizing their own method of split testing and will let you test multiple versions of your ad and then they will display only the best producing ad for you.

A/B testing is by far easier to set up and analyze the results than with multivariant testing. Utilize A/B testing to determine the best conversion rate between two headlines. You simple create two of the same ad, but change the headline and then track the click through rates of each to determine the best headline.

A/B testing is very easy to interpret since there are only two variables. This is an easy way to test multiple options and determine the results. This is especially helpful if you can't purchase the software or are new to testing.

Software is not needed to utilize the A/B testing method; however a statistics program should be used to monitor the amount of traffic received to each version and a way to track the response rate of the traffic. You A/B testing will be successful provided you can track how much traffic you received to each campaign during a given period of how many actions were taken.

For small home business generally A/B testing works very well. If you are adding new content to your website, changing a headline color, changing wording on your buy or join buttons, this method is simple to implement and determine how your visitors are going to react to the change.

However, if you are developing a brand new website and you want to test different rudiments then the multivariant testing method will help you determine the best to use for good conversion rates.

A lot of marketers do not do any testing at all. This is because they believe they know their market and know what their market is looking for. This is a huge misconception and generally costs the marketer lost sales.

Your website visitors may think they like a certain version of an ad or website better, but in reality they may respond better to another version when given that option. This is why successful marketers test their website, content and ad campaigns constantly.

Article Source: http://www.mycontentbuilder.com

Debrah Kinsler is the owner of Networking Income Business Resource and her website focuses on helping people achieve financial independence by providing ideas, resources, tools, tips, and techniques to start or grow a home business.

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