Toys market: how to build profitable business

The number of transactions with the wholesale toys through diversified electronic trading marketplace is growing fast.
Which toy does my baby want?
According to the researching results, toy dolls and plush animals are the most demanded among children, i.E. Retailers (about 40 percent from the overall turnover), the designers have 20 persent of the market share, 20 percent belongs to computer games and approximately one tenth for board games + puzzle and "high-tech" toys (such as machines) each.
The companies, making toys, are sure that computer games and toys, working on the batteries, will grow much faster than others. On the second place of sales growth will be developing toys and games and toys for babies, because of information technologies and world tendencies of a fast children’s growing, named KGOY (Kids Growing Older Younger) on the children's goods market. This fact forces manufacturers to launch more complicated technological toys and games. New young generation, called “DigitalKids”, grow up in the world of electronics, video games and PC with Internet access since birth.
The target audience is 0-7 years old children. Parents who have a child from baby to 6 years old are the most active buyers. Teenagers are more interested in new mobile phone models.
Whoes manufacture it is?
Today “Earning money on children” is a perspective and fast developing business.
It is no wonder, about 50 percent of toy’s market are made by Chinese firms.
Demand for “made in China” products falls. The reason is the stereotype which has developed by years that China delivers bad quality and even unsafe toys that contain harmful chemicals. Therefore, the parents caring about child’s health do not goods from South Eastern Asia.
The most expensive toys are the toys, made in Western Europe. Here we talk mostly about brand toys.
Poland, Czech Republic, Lithuania, Latvia are well-known at “home” and on the neighbors’ markets.
Russian bears vs Chinese toys.
For Russian, CIS’ and East European manufacturers financial crisis may even help to increase incomes from sales and expand client database.
Learn more on b2b electronic marketplace

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