The Online Backup Market

An online backup is a service which allows users to backup and restore computer data over the internet to an external location. Usually, the user needs to install client software, which allows him to select the data to backup, the schedule of the backup and also to restore data from the server as and when needed. The client software compresses and encrypts the data before transferring it over the internet to the remote location. The service eliminates any kind of human interaction. Online backup saves time, resulting in a lower Total Cost of Ownership (TCO).
The first online backup software providers appeared in the late 90s and became more and more popular in the 21st century. An important trend that influenced the rise of the online backup market is increasing bandwidths. 2006 and 2007 saw a tremendous rise in the number of online backup service providers. These years also, Software-as-a-Service (SaaS) entered the market and online backup is often referred to as BaaS (Backup-as-a-Service).
Features commonly offered by online backup providers are ease of use,
application backup, versioning, data compression, data encryption and incremental data backup. Additional features are, open file backup, multiple platforms, web access, database backup, file filtering, bandwidth throttling and seed-load technology.
Online backup is targeted at,
Consumers - User friendliness and attractive pricing are key success factors in this segment.
SOHO/ SMB – SMB customers are a large target audience, having mission critical data. Important success factors in this segment are user friendliness, functionality and reliability/standing of the supplier.
Large businesses/Enterprise - This segment usually has a few hundreds to tens of thousands of employees, with large file and database servers. Important success factors in this segment are integration with existing platforms, easy deployability and functionality.
The online backup market contains many providers,
Vendors - Vendors of online backup software are responsible for the manufacturing of the software, and select resellers and service providers to supply the software for them to the market.
Vertically integrated players - Parties who develop their own software and also directly offer it to the market.
Service Providers - Parties who do not develop the online backup software themselves, but use software of a vendor and offer it branded as their own solution.
Assisted by the tremendous increase in digital data generated by individuals and small businesses, the worldwide online backup services market is poised for growth. IDC estimates revenue for this emerging market to reach $715 million by 2011, representing a 33.3% compound annual growth (CAGR) between 2006 and 2011.

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