Keywords Tool & Bidding: What Keywords and How to Find Them

A Keywords Tool is used to find popular keywords or keyword phrases that best describe what your page is about. Search engines use these keywords and how well they relate to what the searcher is looking of to determine how well your page fits into that search.

Finding the right keyword or keyword phrase to go after and then optimizing your page is crucial to getting traffic to your site.

If you want visitors you have to have traffic. To get traffic you have to rank well is SERPS (see that discussion here) for keywords and phrases that are searched everyday, preferably at least 1000 times but 500 will work.

As I said earlier, search engines make large amounts of revenue on advertising and they do it one click at a time. Ads that are displayed based on the advertisers bid (much like an auction) for that keyword and the click those ads produce. The higher they bid, the higher their ad appears in strategic places on the search results page.

For example: the keyword phrase "video" is a huge market. there are over 2.5 billion pages in Google that compete for that term. Trying to rank for it would be very difficult, time consuming , and more importantly... expensive. The secret is that the advertiser does not have to pay for the ad being displayed. They only pay when the ad is clicked on. You can use the Google's adwords keyword tool or use a keywords tool that analyzes them in a more directed way.

For example: the keyword phrase "video" is a huge market. there are over 2.5 billion pages in Google that compete for that term. Trying to rank for it would be very difficult, time consuming , and more importantly... expensive.

But, "funny video clips" has only 1.1 million pages competing for that phrase. You can take that even further to "21st birthday videos" and it only has 174,000 pages of competition. See the difference?

That's called finding your "niche" and it is the key difference in having a successful and profitable site as opposed to having a site that only your family members go to.

The best way to find these keywords is to use a good keywords tool that gives you reliable data not readily available unless your are great with spread sheets .

Article Source: http://www.mycontentbuilder.com

Bill Williams has been building websites since 1996. A recognized expert, he has been marketing online since 1998 and has a knack for finding tools and keywords and is the owner of Gold-Keywords.com. He can also advise on a great keywords tool

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