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Many business owners understand that getting to the top of Google provides massive rewards. According to recent Forbes/E-Marketer study, the most effective online marketing strategy, for both small and large firms, is search engine optimization. However, according to a Forbes/E-Marketer study, the most effective online marketing tactic for both large and small businesses is search engine optimization, also known as SEO or search engine marketing. SEO is the practice of fine-tuning different components of your website in order to get it ranked well by the search engines. In the study SEO was followed by email marketing and pay-per-click advertising. The Forbes study suggested that "Instead of spending advertising dollars on newspaper and magazine ads, focusing on acquiring more organic search traffic as a key pillar of advertising strategy should become mainstream in the next 12 months. Thus, I see organic as the next big frontier in online advertising". The results of Search Engine Optimization (SEO) are not surprising given that 88% of Internet search traffic flows through organic search results, so the opportunity to attract more visitors and website traffic by ranking organically in the search engines is huge. Keep in mind that there are a lot of factors that go into getting your website ranked by the search engines. However, business owners must keep in mind that there are a lot of factors that go into getting your website ranked by the search engines. Organic rankings depends on a great number of factors, including back links to your website (these can take time to accumulate).The downside is that it does take time (usually several months) to get a site ranked and the results are never guaranteed. The SEO world is filled with myths and misinformation due to the search engines' secrecy with respect to the precise algorithms that they use for ranking. For business owners, finding reliable information about SEO can feel like navigating a complex maze. However, business owners who are willing to invest in the search engine optimization and marketing effort will reap significant rewards.
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Kym Wong is a Bethesda Washington DC based Search Engine Marketing consultant who helps local businesses attract more leads and customers online.
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