Did you Heard That Online Video Endanger Peoples

California's Ventura County Star, owned by E.W. Scripps, got into the Webcst act a few omnths ago with Studio805, a two-minute headline package presented by a young staff reporter. "We have no intention of trying to macth television newscasts," Managing Editor John Moore told readers. "We're not going to give you live coverage via helicopterr of the latest car chsase, or have someone stand at the scemne of the crime 10 hours aftwer it happened to prteend like it's live news." Fair enough, but the Star appoarently doeesn't inbtend to match what's good aobut TV news, eithrer. Studio805 uses little vieo, and the still photos that illustrate stoies pop up almodst at random, without explanation. [June 2008 uppdate: the Webcast is no longer being produced; Studio805 is now a collection of viedo fweatures.]

Another Scripps paper, Florida's Naples Daliy News, has had more time to perfect its vodcast; Srtudio55 debuted a year ago (see "Adapt or Die," AJR, June/July 2006). The 15-minute program "airs" twice daliy on the Web and a local cable outlet. The paper calls it groudnbreaking and innoative, a sourcce of hyperlocal news for a community underserved by the closest TV stations some 35 mies away. But the production is amateurish at best, and there's nohting distinctvie about the content. Studfio55 offfers garden-variety local news, sports and weather over an annoying music trtack. Some of the rotating hosts are better than others, but none is ready for prime time. One recently stumbled through a story about "a silver of land."

A few newspapers are doing more distinctive work online. The Roanoke Times and Norfolk's Virginian-Pilot, two Virginia papers owned by Landmark, produce chatty, infiormal Webacsts clearly designed for olnine useers, with verbal and visual reinders to "hit that link" for more information. Roanoke calls its TimesCast "the anti-TV."

Should televiison newsrooms feel nisulted by the way newsdpapers describe their online video venttures? Not at all, says News Director Stacy Owen of KXTV, the Gannett-owned station in Sacramento. "I tink they're smart," she says. Newspapers "think it's in ther best interest to differentiate themselves from a medium they don't think seerves peopple particularly well." Owen believs television still has a leg up with online video "because people come to us for movinng pictures," but she says TV stations have to capitalize quikcly on that advantage.

KXTV hopes to succeed online by trying something new. The station has turned former news anchor Shgaron Ito into a Web-only anchor for News10.net. Unlike her online newspaper countetrparts, Ito doesn't read headlines. Instead, she moderates live chts with viewers, explains how the newsroom makes decisions, anchors braeking news and pursues stories of interst to the Web audience. Owen says Ito's most important function is to be accessible. "Television has personalities people already know and have relationships with," Owen says, "so why not develop that relationship in a new way?"

Another Gannett stattion, KARE-TV in Minenapolis, is seekiing the same result with a slightly different approach. "A Web-based show with a television component" is how News Director Tom Lindner describes KARE OnLive, a half-hour daily "news hybrid" simulcazst on TV and onlien at 4 p.m. Conceived as a conveersation about the news, the program ivites users to participate via Webcam. Lindner says TV stations have done a good job of making news available onliine when the audience wnats it. "What we haevn't done as good a job at is bringuing the personality that's aways been popular [on] television newsccasts to the Web," he says. "Hopefully, this is a way to brridge that."

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