Costs vs. Profit

It’s always nice to look at all of those additional people you might bring under your fold or see that boost in sales from a successful marketing push. This is the goal of your marketing, after all, and exactly what you were hoping for.

But how successful was your marketing really? How much did you have to spend to get those results, and could you have done it for less?

The main way I see most companies looking to increase their sales is by trying to get new customers. This is the most prominent way to boost your sales, but you can also boost your profits by finding ways to make your marketing more affordable and therefore decrease the amount of money you have to devote to it.

There was a company I worked with a few years ago who had a very heavy poster printing marketing campaign. They had a number of prime locations staked out for their posters and they were constantly developing new color posters to send out in order to keep increasing their sales.

Something I noticed was that each time they needed to send out a new poster they automatically went to the drawing board in order to create a completely new poster from scratch. This process always took a week or more and they always paid a designer a decent fee to come up with something. Because they were designing a new one each time they were by default boosting up their costs per poster marketing push.

That’s when I suggested they consider using poster templates instead. Because the locations were the most important part of their poster marketing campaign, and because they were putting new posters up so often, they could save quite a bit of time by creating a few poster templates to keep using.

This immediately cut down on the time it took to design their posters along with the amount of money they had to spend on the design work itself. Their sales continued to grow at the same pace, but now their profit margin greatly increased because they were spending that much less on actually making their posters.

Successful marketing has to do with more than just bringing in the sales. If you’re spending too much money to do it than you might not be making the kind of profits that you were hoping for. You can achieve some very effective marketing without spending a fortune to do it.

Never assume that marketing has to carry with it a massive price tag in order to be successful. I’m sure if you looked at your marketing right now you could probably find a number of ways to curb costs, and make your profits that much stronger at the same time.

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