Considering a Fair Trade Gift?

Another criticism is that the per-pound price for Fair Trade coffee is that of the 1990 International Coffee Organization price, which is only moderately above the cost of production. A farmer only actually makes $0.20-$0.30 per pound of coffee. So while consumers are able to go about their lives with their vacations and sometimes extreme luxuries, the producing families aren't sharing in the possibility for that same life, should they desire it. So the little extra dictated really amounts to nothing to the farmer. Nothing to show - nothing to grow - a joke really.

Unfortunately concept and reality is not the same thing in terms of Fair Trade. So if you want to make a purchase that really helps someone that is a socially good thing to do buy one of the charity supported coffees that support orphans or homeless children. Unfortunately the logo is often just sold without any proof the end farmers are getting the extra money. Worse Fair Trade does not dictate any sort of income level for the farmers it supports - so rich farmers can benefit as much as the poor farmer. Think about this - which do you think has access or communications to find out about fair Trade - the poor farmer with no electricity or the rich farmer with TV, cell phone, computer, internet and telephone - so huge land barons and large companies can own the coffee farm and get Fair Trade certified? So in most cases you are only helping the rich get richer. Ever look at a map showing the location of where the address is of the F. T. Company. Think about this - over 90% of the Fair Trade companies are in the US?

Here is another thought. Most third world countries the people are extremely poor. Only the wealthiest people in a third world country own land. The richest of these rich own land that produces income i.e. a producing farm or mineral producing tract of land or quarry. So in that third world country by far the richest people are the ones who own a farm. True they may not be rich by our standards but they are richer by far than 95% of their fellow countrymen. So if you just focus on the 5% of certified farmers who are located in a third world in reality you are also helping the richest people in that country - the people who need the help the least.

Lastly and most disturbing is the company that markets Fair Trade. TransFair describes its logo fees as amounting to just pennies on the pound. Those pennies add up. Last year, it generated $1.89 million in licensing fees from companies that used the logo. It also spent $1.7 million on salaries, travel, conferences and publications for the 40-employee organization. And they DID NOT donate one penny to poor farmers - the farmers they are markeing to support. Now is that really Fair? Fair Trade - yea right!

So now why would you buy FT gourmet coffee? It can't be because they are helping the poor third world pheasant you are picturing. Did I hear you suggest because the quality of the coffee must be better? Unfortunately just because the Fair Trade coffee costs more there is no guarantee or even standard that the quality is better. In fact the opposite is true - most F. T coffees are a worse quality. There are hundreds of coffee companies who could not sale their coffee because it was a poor quality. But that coffee company then got it certified Fair Trade and wow did the sales go up. But again nothing was done to improve its quality - all they need to do is show they are paying a higher price for the coffee - they don't have to prove who they are paying or how the money is distributed. So please check out that Fair Trade coffee before you buy them. The logo means nothing - they are easily bought. Look at their web site for PROJECTS and PROGRAMS they have implemented. Don't just read that Fair Trade means we are helping farmers - see what farmers they are helping. If not you know it's just a "bought logo". Then find you a social conscious coffee or charity coffee and feel good that you are really helping people.So don't blindly buy Fair Trade gifts - please be sure your gourmet coffee is more than a pretty wraping.

Now isn't that a staisfying cup of coffee?

Article Source: http://www.mycontentbuilder.com

Boake Moore is an IT salesman and owns a great gourmet coffee company called Mission Grounds www.missiongrounds.com - that donates all its profits to helping homeless children and orphans. www.missiongrounds.com/ourstory.php

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